BRAND STORIES + CAMPAIGNS
Creative Director. Writer. Brand Identity & Guidelines. Brand Strategy. Content Strategy. Video. Web, Mobile, UX/UI Design. Mullti-channel Campaigns. Social and Public Impact Partnerships.
Story-driven multi-media content and stories designed to empower digital marketing and connected brand experiences.
LIFE.STyles+
BRAND STORIES
THE “I LOVE JA” MOVEMENT
Multi-Media Ad-Campaign
Photography by Peter Dean (Street)
& Russell Watson (Studio)
*Dedicated to the late Peter Dean Rickards & Walter Green.
I Love JA is more than a brand—it’s a vibe, a celebration of pride. is a story about bridging Caribbean and American heritage— a collaboration that marked the beginning of my journey as a multi-hyphenate storyteller.
Conceived by longtime friends Kimberly Lue Lim and Nikeisha Boothe, the brand immediately resonated with me, capturing the essence of Jamaican identity and representation.
Being part of the vibrant Jamaican culture and community here in New York through I Love JA felt deeply meaningful. As a cornerstone of the ‘Blouse n’ Skirt’ line in the SAI Collection, the brand launched its promotions on social media which led to remarkable success for the brand, further solidifying its connection to the diaspora.
Role:
Creative Director/Stylist. Content Staretgy. Partnerships.
Team:
Peter Dean Rickards, Russell Watson, Kimmy Lue Lim, Candice, Ejyp, Samba, Brianne, Abby, Adrian Wilson & Ano Okera.
Peter and Russell encouraged me to tell more of these stories full-time. That would be our last conversation.
What no one, not even Peter, knew was that I no longer wanted to perform full-time. When Peter passed shortly after, I began to reflect deeply on how stories travel and shape the way communities often see themselves.
Multi-Media Ad-Campaign
Photography by David Jay
Creative Direction/Styling by AO.
While preparing to move from Soho to Harlem to launch AO + Company, a friend mentioned that David Jay was looking for a stylist and creative director for a brand campaign—and that he admired my work. This collaboration, though not one I’ve often shared, remains a reminder of the brand’s symbolic value, purpose, and vision.
KYU MéLANGE
Brand Launch & Multi-Media Market Ad-Campaigns
Photography by Javi Mota
Creative Direction/Styling by AO.
Oversaw the brand vision, identity, and PR/Digital strategy for Kesi Gibson’s sustainable and ethically conscious accessory brand.
Inspired by the vibrant colors, sunshine, and energy of Harlem's multicultural vibe, our team crafted print and promotional materials, developed eCommerce strategies, edited content, executed editorial campaigns, and styled the brand's launch at Caribbean Fashion Week
Role:
Fashion & Creative Director. Stylist. Brand Strategist. Content Producer. Web/Mobile Designer. Content & Copy Writer.
Team:
Javi Mota, Jeronimo, Adam Paredes, Ismael Quevedo, Naté Bova, Ano Okera.
Keen on exploring the vision developed, Kesi and her investors embraced how the natural textures and earthy tones that reflect seasonal transitions could shape the narratives of the editorial campaigns, enhancing brand engagement across markets.
EFM MENSWEAR & KEITH Lloyd
Creative Director. Content, Creative & Digital Subscription Strategy. Stylist. Campaigns. Partnerships.
My publicist introduced the team of The Beaté Book to the owners of this BeSpoke Fashion Brand around the same time we were introduced to EFM Menswear. Both needed to expand their digital strategy and explore which subscription model would work best.
EFM MENSWEAR
Brand Expansion & Digital Strategy Presentation
The great Donrad Duncan wanted to create a digitally connected strategy as his team prepared for brand expansion after exploring a few collaborations.
Creative & Digital Strategist. Content Writer. Brand Marketing Pitch Design.
Team@ NK: Ano Okera & Jedaiah Cuffy.
KEITH LLOYD
Multi-media Ad Campaign.
Photography by Adrian O. Wilson
Creative Direction & Styling by AO
After using a few bespoke items and suits in an editorial, the owners asked to produce an ad campaign for the brand and come on board as a creative consultant.
True to the editorial we created for The Beauté Book, Keith Lloyd’s campaign tells a story about women who prefer more bespoke, tailored experiences and who live life on their terms.
Team: Adrian Wilson, Rodney Jon, Naté Bova, Robert Bailey, Diane, Nathan.
HEALTH & WELLNESS+
BRAND & IMPACT CAMPAIGNS
THE RIGHT PATH FOUNDATION
National Commercial & Campaign Launch.
The Right Path Foundation needed a more effective engagement strategy for both “My Part D USA” Campaign and “No To Gun Violence” initiative.
We executed a state-wide campaign with a more light-hearted approach that spoke directly to Baby Boomers. After careful R&D, our surveys confirmed that teenagers preferred the simple and direct approach with their appeal.
Both campaigns increased brand penetration by 200% and expanded the program to a successful national campaign.
MY PART D USA
National Commerical
& Multimedia Campaign.
Role:
Creative Director, AO + Company.
Animation & Story Design, Digital & Print Assets Design. Video Production. Creative & Campaign Concept. Content & Copy Writer.
Team:
Adam Paredes, Nicole Walford, Ano Okera.
AO + Company in partnership with Right Path’s Marketing Dept.
THE #NO To GUN VIOLENCE PROJECT
Role:
Creative Director, AO + Company.
Creative & Campaign Concept. Digital Strategy. Content & Copy Writer. Social & Public Impact Partnerships.
A Digital Impact Campaign.
Team:
Adam Paredes, Nicole Walford, Ano Okera.
AO + Company in partnership with Right Path’s Marketing Dept.
The EAT FOR LIFE PROJECT
Brand Campaign & Media Launch.
Chef Kenny launched the “Eat for Life” project to help educate individuals looking to transition to a healthier way of eating and living through diet and exercise.
With his first appearance on the Food Network series, Chopped, packing “Eat For Life” to media and clients has opened the door the successful brand partnerships and possibilities.
“When you, Eat for life in the “Now”, food becomes a way to connect with your truest self and your health goals.” — Chef Kenny
Role:
Creative Director @ AO + Company.
Creative Concept. Digital Strategy. Content & Copy Writer. Partnerships
AO + Company Team :
Adam Paredes, Nicole Walford, Ano Okera.
Bé U. Beautiful you.
A Multi-media Impact
& Community Partner Program.
Born from Béatue Book Magazine, this ongoing health and well-being initiative honors the courageous and gracious women who shared their life lessons.
In partnership with technology and lifestyle brands, the project will re-launch a social impact and wellness movement with multi-media campaigns spotlighting the impact, legacies, and community contributions of pioneering Global Caribbeans as part of the Caribbean Heritage Celebrations in the U.S. and U.K.
Role:
Creative Director. Brand & Content Strategist. Content & Copy Writer. Social & Public Impact Partnerships.
Team:
Adrian Wilson, Rodney Jon, Naté Bova, Robert Bailey, Javi Mota, Adam Paredes, Robert Murray, Anthony Edwards, Ano Okera.
ARTS & ENTERTAINMENT+
DIGITAL MEDIA MARKKETING
MAD Cool
Brand Marketing Assets. Wedsite. Creative Direction.
Produced by Charles Hayes III, this cutting-edge theatrical experience was co-written by Ayo Edibiri and Nick Parker and directed by Diane Chen.
Role:
Creative Director, NK Media.
Brand Campaign Designer. Brand Strategist. Web/Mobile Experience. Content Producer. Content & Copy Writer. Video. Partnerships.
Team:
Ano Okera.
Brand Identity. Brand Strategy & Guidelines. Web Design. Creative Direction. Copy & Content. Videos. Partnerships.
As the founder of BNP Advisory Group, co-founder of HCF Foundation, and former executive director of Harlem Park to Park, Nikoa Evans has been a pivotal champion in my journey as a creative leader, brand strategist, and storyteller. Her trust has empowered me to explore the intersection of imagination and strategy, uncovering remarkable stories and brand solutions. Our collaboration, fueled by passion and purpose, continues to inspire and elevate my work.
Role:
Creative Director, NK Media.
Creative Direction. Brand Identity. Brand Guidelines. Creative & Content Strategy. Web & Mobile Site Design. Photography. Video. Copy & Content. Photography. Videos. Partnerships.
Team:
Jedaiah Cuffy & Ano Okera.
Creative Direction. Brand Identity Content Strategy. Web/Mobile Design.
Andy Wilkinson and Richard Shannon were adamant that I helped them develop and re-launch with a fresh and more contemporary approach to their branding and website.
-
Andy Wilkinson
FOUNDER & CEO
-
Richard Shannon
CREATIVE DIRECTOR
-
Emily Reader
ASSOCIATE PRODUCER
-
Carl Prekoff
SOUND DESIGNER
Role:
Creative Director, NK Media.
Brand Identity Refresh. Content Strategy. Web & Mobile Site Design.
NK Team:
Jedaiah Cuffy & Ano Okera.
Brand Identity. Brand Strategy & Guidelines. Web Design. Creative Direction. Copy & Content. Photography. Videos. Partnerships.
Valerie Wilson, founder of Val Inc PR and former press/communications liaison for Harlem Park To Park has been instrumental in helping to shape my development and establishing key relationships while collaborating on multiple projects.
Role:
Creative Director. Brand Strategist. Brand Identity. Content Producer. Web/Mobile Designer. Content & Copy Writer. Partnerships.
Team:
Jedaiah Cuffy & Ano Okera.
Lerone Wilson is one of the most prolific artists you will meet. He needed a website that showcased his work on his terms.
Role:
Creative Direction. Web/Mobile Site Design. Content Strategy. Copywriting.
Team:
Ano Okera.