HP2P + THE 2nd RENaissance
Creative Director. Founder. Writer. Brand Identity & Guidelines. Brand Strategy. Content Strategy. Video. Web, Mobile, UX/UI Design. Mullti-channel Campaigns. Social and Public Impact Partnerships.
When AO + Company launched, we joined Harlem's "2nd Renaissance," partnering with the Harlem Park to Park alliance to shape the vibrant mixology bars, restaurants, and lifestyle brands redefining the community.
As AO + Company evolved into New Kingston Media, we honed our craft, creating culturally resonant and digitally connected brand narratives. From web and mobile to UX/UI and media solutions, we’ve built an M/WBE content specialty that brings diverse stories to life with purpose and impact.
HARLEM PARK To PARK
Key programs include Battle of the Bars, Harlem Restaurant Week, and Harlem's Black Lives Matter street mural.
With more than 10 plus years as a Creative Strategist & Digital Media provider for Harlem Park to Park Business Alliance, I have provided creative leadership and collaborated with many teams to deliver customized integrated marketing for clients including Uber Eats, Whole Foods, Unilever, and minority-owned businesses including 67 Orange, Chef JJ’s Fieldtrip, La Bodega 47, Settepani, Sylvia’s Restaurant and others.
GAUDIR
Creative Direction. Copy & Content. Photography. Partnerships.
Gaudir just opened and was getting ready to debut at the Harlem Restaurant Week. ValInc PR was adamant that I was responsible for how the brand visuals and narrative was being crafted.
Role:
Creative Director, New Kingston.
Content Producer. Photography. Content & Copy Writer. Partnerships.
Team @NK:
Jedaiah Cuffy, Kevin Quinonez & Ano Okera.
In collaboration with Valinc PR.
FILEDTRIP
Creative Direction. Copy & Content. Photography. Partnerships.
Shortly after securing coveted reviews in the New York Times and Eater, and gaining good traction in the community as a go-to spot, COVID-19 hit. FIELDTRIP was faced with the challenge of staying open to save the restaurant and jobs as highlighted in Esquire.
Since then, ValincPR has been working with Chef JJ and FIELDTRIP to help identify a path forward to shape his story.
Role:
Creative Director, New Kingston.
Content Producer. Photography. Video. Content & Copy Writer. Partnerships.
Team @NK:
Jedaiah Cuffy, Kevin Quinonez & Ano Okera.
In collaboration with Valinc PR.
67 Orange
Creative Direction. Copy & Content. Photography. Videos. Partnerships.
The founder of 67 Orange, Karl Franz Williams needs no introduction. He is Harlem and 67 Orange has become one of those institutions that is both a unique and culturally pivotal Harlem experience.
Karl introduced me to the team at Harlem Park to Park and the rest is history.
SYLVIA’S
Creative Direction. Copy & Content. Photography. Partnerships.
Part of the board of Harlem Park To Park, Tren’ness Woods Black is a second-generation member of the legendary Sylvia Woods and the communications liaison for Sylvia’s Restaurant.
SETTEPANI
Brand Identity. Brand Strategy & Guidelines. Web Design. Creative Direction. Copy & Content. Photography. Partnerships.
Settepani was the first brand under the HP2P umbrella that I worked with when AO & Company.
LA BODEGA 47 & RUBY’S VINTAGE
Creative and digital media provider for Harlem Park to Park Business Alliance, offering integrated marketing, digital solutions, UX, and brand media strategy for clients including Whole Foods, 67 Orange, Chef JJ’s Fieldtrip, Settepani, and Sylvia’s Restaurant.
UBER EATS: THE RENAISSANCE PAVIlion at Striver’s row
Harlem’s Vintage was selected as one of the restaurants to participate in The Renaissance Pavilion at Striver’s Row by Uber Eats.
The program offered a 360-degree approach to supporting black-owned restaurants in need by providing architecturally designed weatherized outdoor seating and featuring original artwork by the artists who created the BLM Harlem Mural.