Developed all digital and print content with data-driven strategies to reinforce value propositions and brand positioning across United States, European, and Asian markets.
Brand Strategy. Brand Identity Re-Design. Website Design. Creative and Content Strategy. Video. Campaigns. Partnerships.
Role:
Creative Director. Content Strategist & Producer. Web/Mobile Designer. Content & Copy Writer. Partnerships.
Team:
Javier Mota, Ano Okera in collaboration with Valinc PR, the Alfam and the team at Jennifer Post Design.
The most recent collaboration included re-establishing AD100 luxury interior designer Jennifer Post Design with top-tier design media and attracting the attention of top luxury developers.
The strategy reshaped the conversation in a way that would place Jennifer Post back in the center by using a 3-Pronged Strategy:
Media Relations
Updated Branding
Strategic Partnerships
Media Relations
Initiated a strategic media relations campaign that resulted in several new magazine covers (LUXE, NY Cottages, and Gardens) and coveted features in publications like the Wall Street Journal.
Updated Branding/WEBSITE
Developed a tailored branding strategy featuring multiple web/mobile site updates and comprehensive brand development enhancements. Delivered a fully revamped marketing collateral package, offering the media and target audiences a fresh, dynamic perspective on the brand’s work.
Strategic Partnerships
Secured the brand’s first developer project with Peebles Development which highlighted the designer’s work alongside other globally recognized luxury designers.
Created the “Real Deal” Ad-Campaign increasing unitS FROM $54M to $69M.
Curated brand media for features in The Wall Street Journal, AD 100, and Luxe Magazine, leading to the brand’s inclusion in the Luxe Gold List and Interior Design Residential Leaders since 2016.
Re-established visibility for
the brand with luxury shelter media.
Brand added the Luxe Gold List to its accolades in addition to its already stellar 13 consecutive year history on the AD 100.
The brand went on to create several other relationships with top luxury developers, including Extell, Related, and more.