EXPERIENCE “TING”
Creative and Content Strategy. Video. Campaigns. Partnerships.
Pepsico’s TING needed to execute a brand campaign and summer event marketing program that would re-position the brand, expand distribution, and establish new partnerships across the New York Tri-State with the “GET TING” Mix-Media Commercial & Mix Some TING Campaign.
Role:
Creative Director. Creative and Media Strategist. Content Producer. Content & Copy Writer. Partnerships.
Team:
Cara Butterworth, Gabriel Brandt, Ajene Green, Max Glazer, Ano Okera in collaboration with the Street team @Ting + Valinc PR.
Born and raised in Jamaica, TING played a significant role in Okera’s fondest childhood memories. Everything came from the heart in exploring the best way to establish TING as a household brand in NYC with the “GET TING” mix-media commercial and “Mix Some TING Summer Series” to the export marketing team.
The “GET TING” commercial helped to increase sales, distribution, and brand penetration by 85% throughout the New York Tri-state area and followed by increasing brand penetration by 70% and more than 30 million impressions and followers, worldwide.
#1 Grapefruit Refresher Rating
by Bon Appétit’ Magazine.
Featured on The Get Down on Netflix & Mr. Robot on the USA Network.
PUBLICATIONS - Hot97, Afropunk, Essence, NY Daily News, NYFW, Fox News, DNAInfo, Bon Appétit, Caribbean Life, the Beacon Magazine, and more.
Mix Some TING Summer Series launched the “Sir Bolt” cocktail designed by NYC Mixologist Lonn Coward during The Rio Olympics celebrations at Miss Lily’s, Miss Lily’s 7A, Republic, Angel of Harlem, Corner Social, and Hot97’s On the Reggae Soca Tip on Governors Island.
The “Fashionista, A TING Tonic” in association with Diplomatico Rums and Alacran Tequila launched at the Georges Bergés “In Style”, Cartier Paris launch events, NYFW at Pier 59 Studios and the M5 Showroom Spring Summer Presentations.
